Rising Pet Care Demand in India's Middle Class Redefines Family Dynamics**

As pet ownership rises among India's affluent population, the pet care market is booming, reflecting changing societal norms and improved spending on pet services, leading to new family dynamics.**

In recent years, India's pet care industry has witnessed an impressive surge, driven largely by changing societal attitudes towards pets, particularly among affluent and middle-class urban dwellers. For many, pets have transitioned from mere companions to beloved family members, reshaping traditional family structures.

Take Neha Bapna from Mumbai, for example, who treats her four-year-old Shih Tzu, Muffin, like a child. On train journeys across India, Muffin travels in first class, enjoys hypoallergenic meals that cost significantly more than standard dog food, and is pampered with trips to pet-friendly resorts and activities. "Muffin is my child, and I don't compromise on his wellbeing," shares Bapna, an entrepreneur who spends considerable amounts each month for his care.

According to a report by Redseer, India has experienced a notable rise in pet ownership, with the number of pets in households jumping from 26 million in 2019 to an expected 32 million in 2024. This surge is attributed largely to the COVID-19 pandemic, which spurred a longing for companionship during lockdowns. Ankur Bisen, senior partner at the consultancy Technopak, notes that the changing nature of family structures, with late marriages and smaller families, has led many young people toward pet ownership.

Nikhil Bhushan and Lakshna Gulati, who reside in Delhi, also reflect this trend. The couple, who chose to adopt pets instead of having biological children, describe how their rescued dog and cat have filled their home with joy and purpose. Their experiences with Mowgli and Marmalade allow them to savor a parental role without complications. "Spoiling them brings us happiness," Gulati states.

The financial implications of this growing affection are substantial. India's pet care spending skyrocketed from $1.6 billion in 2019 to $3.6 billion in 2024. Pankaj Poddar, CEO of pet care company Zigly, indicates that consumer desires have evolved, with pet owners now willing to invest significantly in pet products and services. For instance, Bapna spends between 25,000 and 40,000 rupees monthly for Muffin’s upkeep, including travel and specialized food.

However, this booming market is not without challenges. Although companies like Zigly report consistent growth, pet owners often struggle with a lack of pet-friendly public spaces and accommodations. Bhushan and Gulati recall their travel inconveniences due to restrictions at restaurants where pets are not allowed, limiting their options.

Despite such setbacks, there’s reason for optimism. Bapna remarks on the increasing availability of pet-friendly venues and activities in Mumbai since she acquired Muffin. The emerging landscape showcases new social events tailored for pets, indicating a possible shift in public perception and infrastructure.

According to future projections, the Indian pet care market may double again by 2028, potentially reaching $7 billion. As pet ownership continues to redefine family dynamics in urban India, the prosperous future of the pet care industry appears to be secure, promising an increasing variety of pet services and products for the loving owners willing to spend.