Meghan Markle's New Show: A Shift in Branding or a Risky Move?

Meghan’s rebranding approach is met with mixed reactions, as the public wonders if this new focus will resonate or falter amidst scrutiny.

The Duchess of Sussex, Meghan Markle, is set to premiere her new eight-part Netflix series, "With Love," on January 15. The trailer, showcasing her in serene domestic scenes—picking flowers, slicing vegetables, and decorating cakes—presents an image of a relaxed lifestyle. It notably features moments with her husband, Prince Harry, but highlights Meghan's independence and personal brand evolution.

Public relations expert Chloe Franses notes that Meghan's transformation aligns with the "trad wife" trend, reminiscent of 1950s housewives, marking a significant shift from her previous identity as a feminist icon and Hollywood actress. While some view this move as a return to her roots—she was once a lifestyle blogger—the reception has been divided. Frances finds it authentic, while media expert Alex Silver calls it tone deaf, questioning the relevance of her focus amidst pressing global issues.

Harry and Meghan, married since 2018, appear to be carving distinct paths in their professional lives. Marketing professor Pauline Maclaran suggests their new separation indicates a strategic move that may yield better recognition for both individuals. Meghan’s latest show marks a departure from their previous joint projects and offers little reference to royal identity, favoring topics like wellness and lifestyle that Meghan previously explored on her now-defunct blog, The Tig.

Despite the excitement surrounding the show's release, skepticism remains. Critics argue Meghan could use her platform to address more significant societal events, instead of focusing on personal interests. Others have found pitfalls in the lifestyle space; previous business ventures for celebrities have sometimes met disappointment.

The Sussexes’ earlier initiatives, such as their Netflix documentary on their relationship and their short-lived partnership with Spotify, encountered mixed reactions and low audience engagement. They are now rumored to be pursuing paths similar to those of successful lifestyle entrepreneurs like Gwyneth Paltrow, exploring commercial opportunities with possible brand partnerships.

Royal expert Victoria Murphy believes that while the show may initially attract viewers, its true success will hinge on maintaining a strong following. Some suggest Meghan's intention may be to improve her public image, although skepticism remains about the show's ability to deeply resonate with broader audiences.

Reactions to the trailer's release reinforce existing opinions on Meghan, with both support and criticism manifesting in extensive media coverage. As anticipation builds for the show, it remains to be seen whether Meghan’s return to lifestyle content will garner the success she seeks or become just another addition to her complex narrative in the public eye.