American orders for Italian wines are frozen, jeopardizing a vital market amid tariff uncertainties.
Tariff Temptation: Italian Wines at Risk as Trade Fears Mount

Tariff Temptation: Italian Wines at Risk as Trade Fears Mount
A 200 percent tariff threat on European wines rattles American importers and halts shipments from Tuscany.
In Tuscany, Italy, a troubling trade dispute threatens the flourishing wine industry as President Trump's proposed 200 percent tariff on European wines looms over importers. This alarming declaration has led to a complete halt in shipments of esteemed selections like Brunellos, Chiantis, and Proseccos, which were destined for American consumers.
Among the picturesque vineyards of Montalcino and Montepulciano, thousands of bottles are locked away in cold storage, waiting for a resolution to the tariff threat. Tiziana Mazzetti, the sales manager at Old Cellar in Montepulciano, expressed the industry's anxiety, stating: "Everything is halted. We are already feeling the repercussions." While the tariff remains a mere threat for the moment, uneasy American importers are pulling back on decisions to place new orders to avoid the steep costs that could arise. With the proposed tariffs in effect, a $20 bottle of wine could see a staggering increase to $60.
Italy, alongside France and Spain, stands to suffer significantly if these tariffs are enforced. Historically, the United States has been a primary market for Italian wines, with around 25% of the country's wine exports—equating to approximately $2 billion—heading to American consumers annually. The ongoing uncertainty is leaving many producers anxious about the potential impacts on their livelihoods and the future of their business in this key export market.
Among the picturesque vineyards of Montalcino and Montepulciano, thousands of bottles are locked away in cold storage, waiting for a resolution to the tariff threat. Tiziana Mazzetti, the sales manager at Old Cellar in Montepulciano, expressed the industry's anxiety, stating: "Everything is halted. We are already feeling the repercussions." While the tariff remains a mere threat for the moment, uneasy American importers are pulling back on decisions to place new orders to avoid the steep costs that could arise. With the proposed tariffs in effect, a $20 bottle of wine could see a staggering increase to $60.
Italy, alongside France and Spain, stands to suffer significantly if these tariffs are enforced. Historically, the United States has been a primary market for Italian wines, with around 25% of the country's wine exports—equating to approximately $2 billion—heading to American consumers annually. The ongoing uncertainty is leaving many producers anxious about the potential impacts on their livelihoods and the future of their business in this key export market.