Meghan Markle Launches Online Fashion Shop for Fans

Meghan Markle's latest venture combines her fashion sense and business acumen as she unveils an online shop for fans to access her curated clothing and accessory recommendations.

Meghan Markle, the Duchess of Sussex, has taken a significant step in sharing her fashion sense by launching a digital shop where her fans can purchase items she loves. This new online store was announced via her Instagram page, where Meghan boasts a following of 2.6 million admirers. She described her "high-low" fashion style in a recent Netflix series, showcasing her talent for blending designer items with more accessible pieces.

The new shopping platform, identified as ShopMy, offers an affiliate marketing strategy whereby Meghan could earn a commission from some purchases made through the links she provides. These commissions can be quite lucrative, reportedly ranging from 10% to 30% depending on the product's brand. Meghan emphasizes that her curated collection features pieces she genuinely loves, responding to the frequent requests from her fans for wardrobe inspiration.

The online store showcases an impressive 32-piece capsule collection that emphasizes neutral staples, featuring muted colors such as white, beige, light blue, and black—all crafted from natural materials like linen and cashmere. Some highlighted items include a classic white cotton t-shirt, a trendy striped blue "boyfriend" shirt, white linen trousers, a sophisticated black wool blazer, and a stunning ivory full-length evening dress.

In terms of brands, the collection primarily features upscale high-street names like Theory, Reformation, Polene, and Madewell, but it also includes a range of luxury and budget-friendly options. For instance, shoppers can find a £99 Uniqlo trench coat alongside £595 Saint Laurent leather sandals.

ShopMy aims to enhance creators’ earning potential while allowing them to manage collaborations with an extensive network of over 47,000 brands. Meghan’s latest business endeavor comes shortly after the release of her lifestyle show on Netflix and follows her previous attempt at entrepreneurship with her lifestyle brand, originally known as American Riviera Orchard, which has since been rebranded as As Ever.

Having previously run her own lifestyle blog titled The Tig for nearly three years until its closure in 2017, Meghan has consistently explored avenues in fashion, lifestyle, and product recommendations, establishing her identity within these industries.