Beyoncé will perform during the NFL's Christmas Day half-time show, marking the first live rendition of tracks from her latest album, Cowboy Carter.
Beyoncé to Headline Christmas Day NFL Half-Time Show
Beyoncé to Headline Christmas Day NFL Half-Time Show
Exciting live performance set as Beyoncé debuts new songs during NFL matchup
Beyoncé has officially announced her performance for the NFL half-time show scheduled on Christmas Day, where she will take the stage during a matchup between the Houston Texans and the Baltimore Ravens. This event will be a milestone for the singer as it marks her first time performing songs from her recent album, Cowboy Carter, which she introduced during February's Super Bowl.
The album, released in March, features the singles Texas Hold 'Em and 16 Carriages, and includes collaborations with artists like Miley Cyrus and Post Malone. It ventures into the country genre and is part of a trilogy that began with her earlier album, Renaissance. Cowboy Carter has received significant acclaim, earning a nomination for Album of the Year at the 2025 Grammy Awards, alongside ten other nominations for Beyoncé, including best country album and song of the year for Texas Hold 'Em.
Beyoncé teased her upcoming performance through social media, showcasing an image of herself catching a football atop a classic American car adorned with roses, complete with her signature cowboy hat. Netflix has hinted that fans can expect some surprise guest appearances during the half-time show, likely featuring artists from her latest project.
This appearance adds to Beyoncé's illustrious history with NFL half-time shows, having headlined the Super Bowl in 2013 and participated in a record-setting performance alongside Coldplay and Bruno Mars in 2016, which remains the most-watched half-time show to date.
Christmas Day NFL games have been a tradition since the 1980s, and the announcement follows Netflix's recent expansion into live sports after signing a deal to broadcast NFL games until 2026. This partnership aims to broaden viewership and attract fans from outside the U.S.
"Teaming up with Netflix is a fantastic opportunity to grow the game globally, especially on a day like Christmas, when NFL fans are tuned in," said Hans Schroeder, NFL's executive vice president of media distribution. The league, which has embraced Christmas Day games, sees this collaboration as a great fit as Netflix's busiest day usually coincides with the holiday.
In addition to the NFL, Netflix made headlines this week by streaming its first boxing match live, featuring a bout between heavyweight icon Mike Tyson and YouTuber Jake Paul. While the match attracted 60 million global streams, some viewers reported technical difficulties. Fans of the Christmas Day games can also tune in via traditional broadcast TV and the NFL+ app within the U.S., ensuring broad access to the exciting festive event.
The album, released in March, features the singles Texas Hold 'Em and 16 Carriages, and includes collaborations with artists like Miley Cyrus and Post Malone. It ventures into the country genre and is part of a trilogy that began with her earlier album, Renaissance. Cowboy Carter has received significant acclaim, earning a nomination for Album of the Year at the 2025 Grammy Awards, alongside ten other nominations for Beyoncé, including best country album and song of the year for Texas Hold 'Em.
Beyoncé teased her upcoming performance through social media, showcasing an image of herself catching a football atop a classic American car adorned with roses, complete with her signature cowboy hat. Netflix has hinted that fans can expect some surprise guest appearances during the half-time show, likely featuring artists from her latest project.
This appearance adds to Beyoncé's illustrious history with NFL half-time shows, having headlined the Super Bowl in 2013 and participated in a record-setting performance alongside Coldplay and Bruno Mars in 2016, which remains the most-watched half-time show to date.
Christmas Day NFL games have been a tradition since the 1980s, and the announcement follows Netflix's recent expansion into live sports after signing a deal to broadcast NFL games until 2026. This partnership aims to broaden viewership and attract fans from outside the U.S.
"Teaming up with Netflix is a fantastic opportunity to grow the game globally, especially on a day like Christmas, when NFL fans are tuned in," said Hans Schroeder, NFL's executive vice president of media distribution. The league, which has embraced Christmas Day games, sees this collaboration as a great fit as Netflix's busiest day usually coincides with the holiday.
In addition to the NFL, Netflix made headlines this week by streaming its first boxing match live, featuring a bout between heavyweight icon Mike Tyson and YouTuber Jake Paul. While the match attracted 60 million global streams, some viewers reported technical difficulties. Fans of the Christmas Day games can also tune in via traditional broadcast TV and the NFL+ app within the U.S., ensuring broad access to the exciting festive event.
