The British climate activist group, Just Stop Oil, known for its provocative protests, is ending its actions in museums, signaling a new direction as it claims victory in its fight against fossil fuel expansion.
Shifting Strategies: Just Stop Oil Concludes Museum Protests

Shifting Strategies: Just Stop Oil Concludes Museum Protests
Just Stop Oil announces a strategic pivot after achieving its primary goal of halting new oil and gas licenses in Britain.
Just Stop Oil, the British environmental advocacy organization famous for its high-impact demonstrations, including throwing tomato soup at iconic artworks, has declared an end to its museum protests. The announcement comes following the group's assertion that they have met their core objective: stopping new oil and gas licencing in Britain. A final protest is planned in London next month, before the group shifts its focus towards strategizing its upcoming initiatives.
James Skeet, a spokesperson for Just Stop Oil, expressed confidence that the group's goals have been realized. “We achieved what we set out to achieve,” he remarked in a recent interview, underlining the transition that lies ahead for the organization.
Since making headlines in 2022, the activists have employed attention-grabbing tactics to communicate the urgency of the climate catastrophe, advocating for substantial political changes. Their protests sparked widespread discussions, ranging from throwing soup on Vincent van Gogh's "Sunflowers," gluing themselves to the walls of the National Gallery, to damaging the protective glass of Diego Velázquez’s "Rokeby Venus."
Advocates for Just Stop Oil argued that their protests targeted high-value artworks to shine a spotlight on pressing environmental issues, asserting that no permanent damage was inflicted upon the masterpieces themselves, as all targeted artworks were shielded by protective glass. However, detractors contend that the historical frames sustaining these pieces suffered from the group's actions.
As Just Stop Oil revisits its strategy, the forthcoming actions are anticipated to maintain their commitment to climate activism while potentially altering their approach in alignment with their evolving goals.