The Trump Organization has announced plans to launch a smartphone service, raising questions about ethics and feasibility while continuing to capitalize on Donald Trump's brand.
Trump Organization Ventures into Smartphone Market

Trump Organization Ventures into Smartphone Market
Trump-branded phone service aims to leverage the former president’s name for profit
In a bold move to further extend their business portfolio, the Trump Organization has revealed its entry into the mobile phone industry with a new phone service that will feature a Trump-branded smartphone. Priced at $499 (£367.50), the gold-colored device is being positioned as "built in the United States." In addition to the smartphone, users will be offered a mobile service for a subscription fee of $47.45, a nod to Trump's dual presidencies as the 45th and 47th president.
Ethics advocates have raised alarms about potential conflicts of interest, emphasizing that this new venture might provide further opportunities for the former president to profit while still in office. Citizen advocacy groups are scrutinizing the legal implications of the Trump family's involvement in an industry where Trump's policies may be directly impacted by his business dealings.
Experts in supply chain management have expressed skepticism regarding the organization’s assertion of manufacturing its phone entirely within the U.S. Professor Tinglong Dai of Johns Hopkins University remarked on the improbability of achieving such a feat, particularly given the stringent requirements of the tech supply chain in America today. Associate analyst Leo Gebbie pointed out that while assembling the device with imported parts might be feasible, actual production presents an uphill challenge.
The comprehensive announcement lacked crucial details such as the business partner behind the service and specifics on fulfilling the "American-made" promise. However, it did mention plans for discounted international calls aimed at service members’ families, asserting a commitment to providing quality customer support from U.S.-based personnel.
The move into the mobile sector reflects a business model historically embraced by Trump, who has monetized his name through various ventures since prior to his presidency. The latest endeavor is an expansion of Trump's revenue-generating strategy, which has notably seen a resurgence as his personal net worth increases substantially. Reports from earlier this year indicated Trump's wealth had surged to approximately $5.1 billion, with significant earnings attributed to his various branded products.
As the mobile phone market in the U.S. is dominated by major telecom companies like AT&T and Verizon, newcomers face fierce competition, and the Trump Organization's entry further complicates the landscape. While the regional market is ripe for niche players seeking to capture specific demographics, the challenge remains whether Trump's venture can carve out a space in a rapidly evolving industry plagued by high barriers to entry.