Strawberries and Cream Sandwiches: A Bite of Japan in the UK

Thu Aug 21 2025 05:42:13 GMT+0300 (Eastern European Summer Time)
Strawberries and Cream Sandwiches: A Bite of Japan in the UK

A unique fusion of flavors arrives as M&S introduces strawberries and cream sandwiches, embracing a viral Japanese trend.


The limited-edition offering brings a new twist to traditional sandwich concepts, blending sweet and savory palettes for an exciting culinary experience.

In a surprising culinary crossover, M&S has launched a limited-edition strawberries and cream sandwich inspired by the "furutsu sando" from Japan. This unique creation is made with luscious strawberries, whipped cream cheese, and sweetened bread, gaining rapid popularity and becoming M&S's best-selling sandwich shortly after its debut.

While the pairing of strawberries and cream is A staple of British culture dating back to the 1800s, the idea of placing fruit inside a sandwich may seem unconventional to some. However, this concept is far from new in Japan, where fruit sandwiches have been a trendy dessert choice for years. Initially, they emerged in Japanese fruit shops, where visitors would enjoy tasting fresh fruits in a delightful and aesthetically pleasing form.

Recently going viral on social media, these fruit sandwiches have captivated Western audiences, particularly those sharing their experiences on platforms like TikTok. In Japan, these sandwiches typically feature a variety of fruits including strawberries and clementines, nestled in soft, sweet bread alongside whipped cream. Shuko Oda, a chef in London, notes that they not only taste great but also provide a playful textural contrast.

In the UK, the blending of fruit with bread isn’t entirely foreign. Nostalgic banana sandwiches and coronation chicken sandwiches with dried fruits show a trend that allows for creativity in sandwich-making. But what exactly defines a sandwich? The Oxford English Dictionary states that they consist of two slices of bread with fillings that can be both sweet and savory.

As culinary boundaries expand, diverse sandwiches from various cultures are gaining recognition globally. The Vietnamese bánh mì, the French croque monsieur, and the New Orleans po' boy highlight the endless possibilities of sandwich creations. For those inspired by Japan's fruit sando, the world of sandwiches offers an array of international delights to explore.

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