As the Russia-Ukraine war continues, the Kremlin is making a concerted effort to enhance the status of veterans in society. Through public appearances, educational initiatives, and media promotions, veterans are now gaining recognition in Russia as symbols of national pride, a stark contrast to past wars.
Russia’s Veterans: A New Image for a New Era

Russia’s Veterans: A New Image for a New Era
The Kremlin aims to reshape perceptions of war veterans, promoting them as national heroes amid ongoing military conflicts.
In the wake of the ongoing conflict in Ukraine, Russia is taking significant steps to elevate the status of its war veterans, diverging from the silence and stigma that surrounded those who returned from earlier conflicts like Chechnya and Afghanistan. A notable figure in this movement is Ilya Rusinov, a veteran of the Wagner mercenary group, whose personal journey encapsulates the Kremlin's new narrative. After recovering from a serious injury sustained in combat, Rusinov transitioned from teaching at a school to launching “Zveno,” a patriotic club aimed at providing military training to the youth.
As veterans like Rusinov become prominent figures in society, the Kremlin is creating opportunities for them through public engagements, such as speaking at schools and participating in community events. With an intention to instill respect and appreciation for veterans, the government has integrated basic weapons training into school curriculums for students starting from the eighth grade, further embedding the military’s presence in everyday life.
Additionally, supporting veterans has become a focal point in state media, showcased through programs like “Ours” on Rossiya 1, which celebrates their stories and experiences. This strategy is designed not only to honor the sacrifices of those who served but also to reshape public opinion and ensure a more favorable view of military involvement. As billboards proclaiming the heroism of soldiers line the roads, Russia is evidently preparing its society for a new relationship with its military personnel, hoping to foster a sense of national unity and pride.
As veterans like Rusinov become prominent figures in society, the Kremlin is creating opportunities for them through public engagements, such as speaking at schools and participating in community events. With an intention to instill respect and appreciation for veterans, the government has integrated basic weapons training into school curriculums for students starting from the eighth grade, further embedding the military’s presence in everyday life.
Additionally, supporting veterans has become a focal point in state media, showcased through programs like “Ours” on Rossiya 1, which celebrates their stories and experiences. This strategy is designed not only to honor the sacrifices of those who served but also to reshape public opinion and ensure a more favorable view of military involvement. As billboards proclaiming the heroism of soldiers line the roads, Russia is evidently preparing its society for a new relationship with its military personnel, hoping to foster a sense of national unity and pride.