Retail Leaders Seek Tariff Relief After iPhone Exemption

Wed Aug 20 2025 23:17:06 GMT+0300 (Eastern European Summer Time)
Retail Leaders Seek Tariff Relief After iPhone Exemption

Amid rising concerns over tariff impacts on prices, major retailers are pushing the White House for breaks similar to that granted to Apple.


Following President Trump's decision to exempt iPhones from hefty tariffs, retail executives are urging the administration to reduce tariffs on various products, fearing price increases that could affect American consumers.


When Apple's CEO Tim Cook successfully lobbied President Trump for an exemption from the steep tariffs on iPhones, many in the retail sector recognized a potential opportunity. This carve-out from the roughly 145 percent tariff on Chinese imports has sparked a wave of requests from various industries for similar relief amid ongoing trade tensions.

In recent discussions, the heads of major retail chains such as Home Depot, Walmart, and Target have met with the President, expressing concerns about the potential for increased consumer prices due to tariffs. Executives emphasize the necessity of certain imports that are either unaffordable or impractical to produce domestically. Jim Joice, a spokesman for Target, mentioned that their talks with Trump were constructive and focused on navigating the trade landscape.

Amid fears that high tariffs could escalate costs for everyday goods, retail leaders are staunchly advocating for a reevaluation of the current import tax strategy. Walmart's Doug McMillon has noted the complexity of the situation, highlighting the uncertain factors surrounding tariffs and retail prices. The recent exemption granted to Apple has further fueled anticipation among other businesses eager for tariff adjustments that could alleviate financial pressures on consumers and industries alike.

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