Adidas Announces Price Hike Amid Rising US Tariffs Costs

Sun Oct 12 2025 01:06:08 GMT+0300 (Eastern European Summer Time)

The German sportswear titan Adidas reveals it will raise prices for American consumers due to a surge in tariffs that will cost the company €200 million.

In a recent announcement, Adidas has confirmed plans to increase prices for its American customers as the company braces for an additional €200 million in tariffs costs. CEO Bjorn Gulden noted that nearly half of Adidas’s products are manufactured in Asia, which has recently entered trade agreements with the US, prompting the new tariffs. The increased costs come at a time when Adidas has reported a notable rise in sales during the first half of the fiscal year. Despite the looming price hikes, the sportswear giant is uncertain about the potential repercussions on consumer demand caused by possible inflation stemming from the tariffs. Adidas and its competitor Nike are both feeling the impact of the tariffs imposed under previous US trade policy, leading to increased prices across various product lines.

Adidas has confirmed it will increase prices for American customers due to a €200m rise in tariff costs, impacting nearly half of its products made in Asia.

Adidas has confirmed plans to raise prices for American customers as it faces an additional €200 million in tariff costs from US trade agreements affecting Vietnamese and Indonesian imports. CEO Bjorn Gulden acknowledged that the tariffs would directly increase product costs but expressed uncertainty regarding their impact on consumer demand amid inflation concerns. The company has reported a sales increase despite these challenges.