In brief
The holiday season is marked by financial strain for many American shoppers, as recent polling shows a significant number are resorting to savings, delaying purchases, and feeling discontent with the state of the economy under President Trump. The AP-NORC poll reveals that a majority of adults have noticed increased prices on essential goods and gifts, prompting concerns about affordability. With mixed sentiments about economic recovery, many predict a bleaker financial landscape in 2026.
As the holiday season approaches, American consumers are finding it increasingly difficult to make ends meet due to rising prices. According to a recent AP-NORC poll, many shoppers are dipping into savings, searching for bargains, and expressing dissatisfaction with the current state of the economy under President Donald Trump.
The survey reveals that a staggering 87% of U.S. adults have noticed higher than usual prices for groceries, alongside increased costs for electricity and gifts. This year, almost half of respondents reported they are finding it harder than ever to afford the holiday gifts they want to buy, a trend that holds parallels to economic struggles seen during the Biden administration.
This sobering financial outlook is contributing to a decline in consumer confidence, which poses significant challenges for the Republican president ahead of key midterm elections. Trump's economic strategies, including tariffs, have also been cited as factors exacerbating inflationary pressures that continue to burden ordinary American families.
While President Trump has rejected claims of inflation, arguing that the economy is thriving, the reality appears starkly different to many Americans. The poll suggests that the sentiments echoed in responses align closely with findings from last year, indicating a persistent discontent with economic conditions.
Interviewees from various walks of life shared their struggles, with many resorting to financing options to manage gift expenses. The poll highlights a bipartisan struggle, as both Democrats and Republicans report changes in spending habits, largely influenced by the need to find the lowest prices amid financial uncertainty.
Looking ahead, the expectations for 2026 are less than optimistic, with about 40% of adults anticipating a worsening economic landscape. Many are concerned about Trump's ongoing policies regarding tariffs and healthcare assistance programs, hinting at a larger conversation about the economic recovery and the measures needed to genuinely support struggling families this season.
