From Rockstar to Ruins: The Rise and Fall of MindsEye

Sun Oct 19 2025 16:21:30 GMT+0300 (Eastern European Summer Time)

The rise of Build a Rocket Boy, spearheaded by GTA icon Leslie Benzies, faces a staggering downfall with the disastrous launch of its debut game, MindsEye.

Leslie Benzies, known for his pivotal role in the success of the Grand Theft Auto franchise, now grapples with the repercussions of the botched launch of MindsEye. The Edinburgh-based studio, Build a Rocket Boy, faced severe backlash with reports revealing internal strife, unfulfilled promises, and a culture of mismanagement. As staff brace for layoffs, the future of the studio hangs precariously, leaving many to question if MindsEye can recover from its failures.

In July this year, workers at Build a Rocket Boy, a video game studio in Edinburgh, were summoned for an all-staff meeting announcing the unfortunate fate of their first game, MindsEye. Released just weeks prior, the sci-fi adventure was branded as 'broken' and 'buggy,' drawing harsh criticism and a nomination for 'worst game of 2025.'

During a video-linked address to employees, Leslie Benzies, the company's director, attempted to assuage concerns about the negative feedback, declaring there was a plan to rectify the issues facing the game. He insinuated that both internal and external forces were sabotaging the launch, prompting shock and disbelief among the staff.

Benzies, a prominent figure at Rockstar Games behind the Grand Theft Auto series, had left the company in 2016, launching Build a Rocket Boy in hopes of recapturing that acclaim. With the studio now having ballooned to 448 employees, many were hopeful for success, especially given the £233 million in investments garnered.

Yet, thorough investigation into the studio's operations, by former employees, reveals a lack of consistent vision that plagued the development of MindsEye. The culture of rapid development led to a plethora of unaddressed issues, ultimately culminating in its disastrous public reception.

This month, the fallout continued with significant layoffs reported within the studio, a response to the appalling performance of MindsEye.

Ben Newbon, a former lead data analyst, delineates a disconcerting management approach marked by quick, unconsidered responses to feedback from the team.

Despite an apology from Barb acknowledging the failure of MindsEye, the instinctual question remains: Will the studio, helmed by a celebrated veteran of the gaming industry, be able to recover from this profound misstep?