TUCSON, Ariz. (AP) — Savannah Guthrie, the host of the 'Today' show, is urgently seeking public assistance in the search for her missing mother, Nancy Guthrie, who was reported missing after last being seen on January 31. The family has made several emotional appeals on social media, expressing their desperation as attempts to reach out to the alleged kidnappers have yielded no response.


In a heartfelt video posted on Instagram, Savannah revealed the toll the situation has taken, stating, She was taken and we don’t know where, and we need your help. The desperate plea calls for anyone, regardless of their location, to remain vigilant and report any information that may assist in the search.


The FBI is actively involved in the case and has set up a 24-hour command post. They are seeking public assistance through digital billboards across major cities and have offered a $50,000 reward for credible information regarding Nancy's whereabouts. Despite the heightened attention surrounding the case, law enforcement has not yet identified any suspects or made contact with potential kidnappers.


Growing concerns have arisen regarding Nancy’s health, as the 84-year-old has critical medical needs. Time is of the essence, and the community has rallied to support the Guthrie family, showing solidarity as the investigation continues.


As part of the ongoing search efforts, law enforcement officials are following new leads in various locations and have been conducting searches around Guthrie's residence. Neighbors in Tucson have also shown support during this challenging time.


Authorities encourage anyone with information, regardless of how small it may seem, to reach out to the tip lines made available for this investigation. The community's collective efforts may play a pivotal role in bringing Nancy home safely.