Despite the escalating tensions between India and Pakistan, with military threats looming and security concerns still heightened, some tourists have chosen to stay on in the region, facing skyrocketing flight costs as a barrier to returning home. "Panic was palpable among my group during the attack," said Akshay Solanki, a tourist from Mumbai, though many have opted to continue their visit, swayed by reassurances from locals. Yet, businesses are feeling the impact as cancellations skyrocket; local shawl seller Rafi Ahmed expressed fears for his livelihood, selling only a few pieces amid a three-day sales slump.

Prominent figures, including Bollywood actor Atul Kulkarni, have urged tourists to support Pahalgam during this crisis, hoping for a positive response to counter the militants' message. But local residents are still grappling with the psychological toll of the tragedy, as leaders emphasize the need for resilience against the backdrop of ongoing violence and military crackdowns in the area. The road ahead for tourism remains uncertain, with the region's future hanging precariously in balance as fears of further conflict loom large on the horizon.

While the intention to revive tourism is palpable, the shadow of last week's attack continues to loom over Pahalgam, as business owners and community leaders unite to restore faith in the valley's tranquility.