The festive mood is palpable in London as darts lovers gather at Alexandra Palace, affectionately known as “Ally Pally,” for the World Darts Championship, which kicked off on December 15 and wraps up this week. As the days grow shorter and colder, this vibrant event has emerged as one of the most anticipated festivities in the city, drawing in a raucous crowd and a TV audience of millions.

Inside the venue, the atmosphere is electric. Fans pack the stands, donning an eclectic mix of costumes that bring humor and creativity to the occasion—a tradition that adds to the revelry. From Willy Wonka and his Oompa Loompas to a colorful array of superheroes and sports figures, attendees show their support for the players with flair.

With close to 100,000 fans attending this year alone, many have traveled from afar, securing their tickets months in advance. They've embraced the holiday spirit, temporarily leaving the everyday to indulge in festive cheer, beers flowing, and the thrill of competition in the air. As England's winter nights draw in, the annual championship proves to be a bright spot, offering both sport and celebration.