Google Scraps Diversity Recruitment Goals Amid Policy Review

Thu Mar 13 2025 07:19:51 GMT+0200 (Eastern European Standard Time)
Google Scraps Diversity Recruitment Goals Amid Policy Review

Tech giant Google drops its diversity recruitment targets as U.S. firms face mounting pressure against DEI initiatives.


In a significant policy shift, Google has become the latest major American corporation to abandon its diversity, equity, and inclusion (DEI) recruitment goals. The decision follows the company’s annual review of its corporate practices amidst a broader movement where multiple firms are reconsidering their commitment to diversity initiatives. Historically, Google has been a vocal advocate for diversity, particularly following national protests in 2020 post George Floyd's death; however, it now joins other prominent organizations like Meta, Amazon, and Walmart in retracting DEI policies amid external pressures.

The decision, reported by the Wall Street Journal, comes in the wake of critiques from former President Donald Trump and allies, who have consistently challenged DEI policies since they took office again just weeks prior. “We’re committed to creating a workplace where all our employees can succeed and have equal opportunities,” a Google spokesperson stated, while noting adjustments to their annual investor report following recent legal and executive changes regarding DEI initiatives.

Previously, Google had pledged to improve leadership diversity by 30% within five years, claiming a notable increase in the representation of Black, Latino, and women leaders since 2020. However, as part of ongoing reviews of their diversity programs, the company has removed affirmations of commitment to DEI from its latest investor report.

Other companies have faced similar reversals, with organizations like Target also discontinuing their DEI goals after facing legal action from shareholders over alleged risks linked to such policies. In a contrasting stance, Apple has maintained its dedication to diversity, urging investors to reject proposals aimed at dissolving its DEI practices.

As corporate America navigates this complex landscape, the fate of DEI initiatives hangs in a tenuous balance, reflecting broader societal and political shifts that influence corporate decision-making in today's environment.

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