Modi's engagement on Truth Social highlights the growing intersection of global politics and digital platforms.
Modi Embraces Truth Social, Joining Trump’s Social Media Venture
Modi Embraces Truth Social, Joining Trump’s Social Media Venture
Indian Prime Minister makes waves by joining the social media platform associated with Donald Trump
In a surprising move, Indian Prime Minister Narendra Modi has stepped into the realm of Truth Social, the social media platform created by former U.S. President Donald Trump. Announcing his arrival with a nostalgic photograph from 2019 taken during his visit to the United States, Modi expressed excitement about joining the platform in his inaugural post, which he shared on Monday.
Truth Social, launched in February 2022 following Trump’s contentious exit from the presidency and subsequent bans from major social networking sites, has been battling visibility and user engagement issues. Despite these challenges, Modi’s entry signifies his interest in connecting with global audiences through modern communication channels.
As of 03:30 GMT, the Indian leader has amassed around 21,500 followers and is currently following notable figures including Trump and U.S. Vice President JD Vance. This digital engagement has also garnered attention from Trump, who shared a link to an extensive interview featuring Modi discussing several topics such as his life story, the Gujarat riots of 2002, and India’s stance towards China.
Truth Social’s interface and functionality closely resemble those of X (formerly Twitter), allowing users to post 'truths' and 'retruths,' and engage through direct messages. Ads are branded as 'sponsored truths.' The platform, owned by Trump Media & Technology Group (TMTG), has struggled in competition, trailing significantly behind its rivals with only a fraction of users compared to X, as noted by data from Bloomberg.
As Trump maintains a follower count of 9.28 million on Truth Social, significantly fewer than his 87 million on X, the platform's growth has raised eyebrows. TMTG recently reported substantial losses of $400 million in 2024 alongside a modest revenue of $3.6 million, remaining a financial topic of concern amid legal disputes involving its investors. As Modi ventures into this platform, it illustrates the changing landscape of political communication in the digital age.
Truth Social, launched in February 2022 following Trump’s contentious exit from the presidency and subsequent bans from major social networking sites, has been battling visibility and user engagement issues. Despite these challenges, Modi’s entry signifies his interest in connecting with global audiences through modern communication channels.
As of 03:30 GMT, the Indian leader has amassed around 21,500 followers and is currently following notable figures including Trump and U.S. Vice President JD Vance. This digital engagement has also garnered attention from Trump, who shared a link to an extensive interview featuring Modi discussing several topics such as his life story, the Gujarat riots of 2002, and India’s stance towards China.
Truth Social’s interface and functionality closely resemble those of X (formerly Twitter), allowing users to post 'truths' and 'retruths,' and engage through direct messages. Ads are branded as 'sponsored truths.' The platform, owned by Trump Media & Technology Group (TMTG), has struggled in competition, trailing significantly behind its rivals with only a fraction of users compared to X, as noted by data from Bloomberg.
As Trump maintains a follower count of 9.28 million on Truth Social, significantly fewer than his 87 million on X, the platform's growth has raised eyebrows. TMTG recently reported substantial losses of $400 million in 2024 alongside a modest revenue of $3.6 million, remaining a financial topic of concern amid legal disputes involving its investors. As Modi ventures into this platform, it illustrates the changing landscape of political communication in the digital age.
