Legendary Glamma: The Zambian Grandmother Redefining Fashion at 80

Margret Chola, also known as "Legendary Glamma," has unexpectedly captivated the internet with her vivacious style, showcasing how fashion can build connections and inspire intergenerational bonding. With her granddaughter Diana Kaumba leading the project, they celebrate individuality and the vibrant spirit of mature women, proving age is no barrier to style.

In a compelling blend of tradition and modernity, an 80-year-old grandmother from Zambia has transformed into a beloved fashion icon and internet sensation. Known affectionately as "Legendary Glamma," Margret Chola has captured the hearts of 225,000 followers on Instagram, thanks to a playful and vibrant fashion series initiated by her granddaughter Diana Kaumba.

With the launch of the Granny Series in 2023, Kaumba, a stylist residing in New York City, set out to honor her grandmother while celebrating the colorful world of fashion. "I feel like I can conquer the world!" said Ms Chola, reflecting on the joy that vibrant clothing brings to her life.

The inspiration for this innovative project arose during a visit to Zambia, where Kaumba decided to swap outfits with her grandmother, prompting Ms Chola to embrace new styles. Their first photoshoot took place in their natural surroundings—a rural farm located just outside Lusaka—where Ms Chola rocked ensembles that showcased her eclectic style amid rustic backdrops.

The Granny Series truly took off in April 2024, after a series of captivating portraits of Ms Chola wearing a dazzling red dress and stunning accessories went viral. "I didn’t know I could make such an impact at this age," she said, marveling at the global love she received.

Kaumba’s vision reflects a maximalist-chic aesthetic, characterized by bold colors, rich textures, and eye-catching accessories. In the campaign, Ms Chola is often seen with nostalgic props that highlight her personality and heritage, such as a cherished radio and an "ibende," a traditional wooden stick representative of her life in rural Zambia.

Through their collaborative effort, the two women have deepened their familial bond and shed light on the often-overlooked contributions of older generations. Kaumba aims to convey that elderly individuals possess wisdom and life experiences that should be acknowledged and celebrated.

Encouraging others, Ms Chola shares her philosophy: “Live your life and don’t worry about being judged by society,” imparting a message of self-acceptance to her followers. The impact of the Granny Series extends beyond just fashion—it's a movement that emphasizes the importance of cherished memories and valuing the contributions of every generation.

In an inspiring twist, Ms Kaumba has been approached by other granddaughters seeking to style their elderly relatives, proving that the spirit of the Granny Series resonates well beyond the screen.

As Margret Chola continues to dance her way through life with newfound joy and purpose, she exemplifies a vibrant reminder that fashion knows no age, and love knows no bounds.