Amid a backdrop of historical industrial decline, the Alternative for Germany (AfD) aims to expand its voter base in the West by softening its anti-immigrant rhetoric, while retaining its core agenda.
AfD's Strategy Shift: Aiming for Broader Appeal in Western Germany

AfD's Strategy Shift: Aiming for Broader Appeal in Western Germany
The far-right AfD is adapting its anti-immigrant stance to attract voters in Western Germany, amid its growing influence beyond the East.
In the heart of Duisburg, a former steel hub now facing economic challenges, members of the Alternative for Germany (AfD), a far-right political party, are striving to broaden their appeal to voters in Western Germany. Once marginalized in areas like this, Alan Imamura, a local elected official and AfD member, noted a significant change in public perception as the party gained traction in recent elections, with support nearing 40%.
Historically, the AfD rose out of euro-skepticism over a decade ago, but its platform has since shifted heavily towards anti-immigrant sentiment. Recently labeled an extremist group by the domestic intelligence agency, the party's leadership demonstrates a persistent xenophobic ideology, as evidenced by a confidential report highlighting disturbing comments from key figures like Bjorn Höcke.
In this evolving political landscape, the AfD is working diligently to shed its negative image while maintaining its fundamental positions. As they navigate this complex endeavor, their ability to reshape narratives will be pivotal in determining their success in cementing a stronger foothold in regions less familiar with their controversial policies.