The renowned girl group NewJeans has officially severed ties with their agency Ador due to escalating allegations of mistreatment and manipulation. The decision was disclosed during a press conference where Hanni, a prominent member, detailed the group's struggles under the agency’s management. This revealing session highlights an ongoing feud involving former producer Min Hee-Jin and Hybe's chairman, thereby unveiling deeper systemic issues within the K-Pop industry.
NewJeans Exits Ador Amid Allegations of Misconduct
NewJeans Exits Ador Amid Allegations of Misconduct
K-Pop sensation NewJeans announces departure from agency Ador, citing mistreatment and manipulation concerns.
Amid a rise in K-Pop controversies, NewJeans, a standout success since their debut in 2022, expressed their desire for independence after experiencing what they characterized as mistreatment. At a recent night-time announcement, the girl band revealed their departure from Ador, the agency affiliated with the larger Hybe entertainment company. Hanni voiced concerns that there had been intentional neglect and manipulation at play, affecting not only the band but their staff as well.
During the press conference, Hanni stated, "This is not the type of work ethic we respect and not one we want to be a part of... continuing under a company with no intention of protecting NewJeans would only do us harm." This statement followed a turbulent back-and-forth between Min Hee-Jin, NewJeans's past producer who departed in August, and Hybe's leadership, drawing public scrutiny.
With the group determined to sever ties, they recently filed a legal notice to Ador, setting a 14-day ultimatum for resolution of alleged breaches in their contracts. They seek an apology from a manager accused of bullying and a restoration of support from Min. Hybe recently launched a new girl group, Illit, which has been criticized by Min for resembling NewJeans, adding fuel to the fire of contention surrounding the agency.
While the band's seven-year commitment, extending to 2029, poses substantial financial risk—estimated at around 300 billion South Korean Won in breach fees—singer Haerin expressed indignation over the circumstances. She asserted, "We never broke any rules... Hybe and Ador are the ones responsible."
In contrast, Ador has denied any contractual violations and expressed a wish to engage in discussion to mend relations. NewJeans has made a significant mark in the K-Pop scene with hits like "Super Shy" and "OMG," placing them among the top-selling acts globally. As they navigate this career-defining crossroads, the situation remains fluid, prompting concerns about the future of both the group and their influence in the K-Pop industry.
During the press conference, Hanni stated, "This is not the type of work ethic we respect and not one we want to be a part of... continuing under a company with no intention of protecting NewJeans would only do us harm." This statement followed a turbulent back-and-forth between Min Hee-Jin, NewJeans's past producer who departed in August, and Hybe's leadership, drawing public scrutiny.
With the group determined to sever ties, they recently filed a legal notice to Ador, setting a 14-day ultimatum for resolution of alleged breaches in their contracts. They seek an apology from a manager accused of bullying and a restoration of support from Min. Hybe recently launched a new girl group, Illit, which has been criticized by Min for resembling NewJeans, adding fuel to the fire of contention surrounding the agency.
While the band's seven-year commitment, extending to 2029, poses substantial financial risk—estimated at around 300 billion South Korean Won in breach fees—singer Haerin expressed indignation over the circumstances. She asserted, "We never broke any rules... Hybe and Ador are the ones responsible."
In contrast, Ador has denied any contractual violations and expressed a wish to engage in discussion to mend relations. NewJeans has made a significant mark in the K-Pop scene with hits like "Super Shy" and "OMG," placing them among the top-selling acts globally. As they navigate this career-defining crossroads, the situation remains fluid, prompting concerns about the future of both the group and their influence in the K-Pop industry.
