In a bold response, President Claudia Sheinbaum of Mexico has denounced U.S. Secretary of Homeland Security Kristi Noem’s ads targeting migrants, labeling them as discriminatory and vowing to take legislative action against such foreign propaganda.
Mexico's President Responds Strongly to U.S. Anti-Migrant Advertisements

Mexico's President Responds Strongly to U.S. Anti-Migrant Advertisements
Mexico's leadership takes a stand against U.S. Homeland Security's controversial advertising campaign amid escalating tensions.
April 22, 2025, marked a significant moment in the ongoing dialogue between the U.S. and Mexico, as an advertising campaign aired on Mexican television drew sharp criticism from Mexican officials. The ads feature Kristi Noem, the U.S. Secretary of Homeland Security, claiming that migrants are to blame for the rise in violent crime and drug trafficking in the United States, accompanied by aggressive rhetoric, including a warning, “We will hunt you down.”
With Mexico’s economy facing the implications of tariffs imposed by President Trump, Sheinbaum emphasized her commitment to defending Mexican sovereignty. In a press conference, she labeled the advertisements as "discriminatory" and called for their removal from Mexican airwaves. Additionally, she proclaimed her intent to introduce legislation in Mexico’s Congress that would prohibit foreign governments from conducting political or ideological advertising within Mexico.
This reaction indicates a clear boundary set by Sheinbaum's administration regarding the U.S.’s influence and demands, particularly in light of ongoing trade discussions and Trump’s threats to intervene militarily against drug cartels operating in Mexico. The situation underlines the complex relationship between the two nations as they navigate issues of migration and border security in an increasingly charged political environment.
With Mexico’s economy facing the implications of tariffs imposed by President Trump, Sheinbaum emphasized her commitment to defending Mexican sovereignty. In a press conference, she labeled the advertisements as "discriminatory" and called for their removal from Mexican airwaves. Additionally, she proclaimed her intent to introduce legislation in Mexico’s Congress that would prohibit foreign governments from conducting political or ideological advertising within Mexico.
This reaction indicates a clear boundary set by Sheinbaum's administration regarding the U.S.’s influence and demands, particularly in light of ongoing trade discussions and Trump’s threats to intervene militarily against drug cartels operating in Mexico. The situation underlines the complex relationship between the two nations as they navigate issues of migration and border security in an increasingly charged political environment.