BYD's Meteoric Rise Puts Tesla on Notice in EV Market

Fri Mar 14 2025 22:11:58 GMT+0200 (Eastern European Standard Time)
BYD's Meteoric Rise Puts Tesla on Notice in EV Market

Chinese automaker BYD experiences remarkable sales growth in December, closing the gap with Tesla as competition heats up.


In a fierce battle for electric vehicle supremacy, BYD's sales skyrocketed, driving the company closer to Tesla's lead in the global EV market as 2024 approaches.

BYD, a prominent Chinese electric vehicle manufacturer, reported a staggering sale of 207,734 electric vehicles (EVs) in December. This impressive figure propelled its total sales for the year to 1.76 million units. The company's growth has been largely supported by government subsidies and discount schemes, which have lured more consumers into purchasing electric and hybrid vehicles.

The surge in sales comes as Tesla gear's up to release its quarterly sales numbers, which will be closely monitored given BYD's rapid growth. Although Tesla held a narrow lead over BYD in the previous sales quarter, the Shenzhen-based automaker is quickly closing the gap. Notably, BYD's overall vehicle sales have increased by more than 41% year-on-year, largely fueled by hybrid car sales.

In China, where BYD sells approximately 90% of its vehicles, the company has successfully expanded its market share against foreign automobile giants like Volkswagen and Toyota. The rise of BYD and its competitors in the Chinese market starkly contrasts the challenges faced by established legacy car manufacturers in key Western markets. Recent developments have highlighted the urgency for these companies to respond to growing competition from Chinese firms.

Last month, Honda and Nissan confirmed ongoing merger talks in their bid to enhance competitiveness in the face of aggressive market conditions. Conversely, Volkswagen reached a deal with IG Metall trade union to avoid plant closures and immediate layoffs in Germany, amid concerns over cost cuts due to the competitive landscape.

Carlos Tavares, the former CEO of Stellantis—which includes brands such as Vauxhall, Jeep, and Fiat—stepped down following a boardroom conflict just two months after the company issued a profit warning. In the third quarter, BYD's revenues reached 200 billion yuan ($28.2 billion), marking a 24% jump compared to the same time last year and exceeding Tesla's quarterly revenue of $25.2 billion. However, Tesla still managed to sell more EVs than BYD during this period.

Both BYD and other Chinese automakers are keen on expanding their markets internationally but face resistance in some regions. Recently, the European Union instituted tariffs as high as 45.3% on imports of Chinese-built EVs, while the United States has imposed a hefty 100% duty on EV imports from China. Looking ahead, BYD has plans to strengthen its presence in emerging markets, although setbacks, such as the halt of a factory construction in Brazil due to labor issues, pose challenges.

As the EV landscape evolves, the competition between BYD and Tesla will be one to watch closely in the upcoming year.

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