Labubu Dolls: The Mischievous Elves Captivating Collectors Worldwide

The Labubu dolls, a series of whimsical elf characters, have taken the collectible toy world by storm, creating an enthusiastic community of fans eager to get their hands on the latest releases.

In a remarkable display of dedication, hundreds of collectors formed a line outside the Pop Mart store in Los Angeles as early as 4:45 a.m. on a Friday, hunting for the newest Labubu dolls, part of a popular new series by the Chinese collectible brand. Korin Reese, who assumed she arrived early, found herself amidst a crowd of avid fans, some of whom had camped out since the previous evening. These enthusiasts came equipped with stools, snacks, and a shared passion for the Labubu dolls, which represent a collection known as The Monsters.

The Labubu dolls are depicted as charming, fuzzy Nordic elves with playful grins and endearing snaggletoothed smiles. Though always well-meaning, the Labubu characters tend to find themselves in “well-intentioned” mischief, as explained by Emily Brough, the North American licensing head for Pop Mart. The dolls originated from a children's book series that was conceptualized in 2015 by Hong Kong artist Kasing Lung. In 2019, Pop Mart partnered with Lung to transform these beloved characters into collectible toys, launching the first series called “Exciting Macaron” in October 2023.

Demand has surged to the extent that each release of a new Labubu doll sells out within minutes online, with prices averaging around $30, and limited-edition collectibles fetching higher prices. The dolls have not only ignited a wave of excitement across various platforms but have also fostered a strong community of fans both in person and online. This community shares tips on securing the dolls, dressing them up, and showcasing their collections, while also transforming the Labubu figures into fashionable accessories that pair unexpectedly with high-end handbags. As the Labubu phenomenon continues to grow, these playful elves have certainly captured the imagination of collectors around the globe.