Meghan Markle Launches Fashion-Focused Online Store for Fans

Meghan Markle's new online store offers fans a chance to purchase pieces from her handpicked wardrobe, blending luxury and accessible fashion in a unique commission-based platform.

Meghan, Duchess of Sussex, has unveiled an innovative online shop that invites her 2.6 million Instagram followers to purchase clothing, accessories, and jewelry that she personally recommends. The shop, launched through the ShopMy platform, represents a fusion of high and low fashion, an approach Meghan elaborated on during her recent Netflix series.

While sharing her curated selection of 32 fashion items, Meghan noted that she would earn a sales commission from certain purchases made through the affiliate links provided. The ShopMy platform caters to "elite creators," offering up to 30% commission based on the brand or retailer involved.

In her announcement, Meghan described the collection as a "handpicked and curated collection of the things I love," showcasing neutral staples in comfortable fabrics like linen and cashmere. Notable items included a basic white t-shirt, a classic blue "boyfriend" shirt, and an elegant ivory evening dress.

The collection features pieces from well-known high-street brands such as Theory and Reformation, alongside luxury items and budget-friendly options. For instance, shoppers can find a stylish Uniqlo trench coat for £99, or indulge in a pair of designer Saint Laurent sandals for £595.

The launch follows the debut of Meghan's lifestyle show on Netflix, where she shares her home life, social gatherings, and hobbies such as gardening. Additionally, the Duchess has previously ventured into lifestyle branding, with her line As Ever, which offers artisan products and essentials.

Meghan has a history in lifestyle content, having operated her blog The Tig for almost three years until 2017. In this space, she provided insights into beauty, dining, fashion, travel, and relationships. As she forays into this new retail venture, the Duchess continues to resonate with fans, offering them access to her stylish recommendations.