**Fashion Show in Kashmir: Cultural Celebration or Insensitive Event?**

Sun Mar 16 2025 19:43:50 GMT+0200 (Eastern European Standard Time)
**Fashion Show in Kashmir: Cultural Celebration or Insensitive Event?**

A recent fashion show in Kashmir has ignited a fierce debate on cultural sensitivity and respect for local customs.


As Kashmir continues to grapple with a history of conflict and cultural pride, reactions to a fashion show by Shivan & Narresh highlight the complexities of creative expression in sensitive locales.

The snow-covered hills of Gulmarg, Kashmir, served as the backdrop for a high-profile fashion show last week, sparking outrage from local inhabitants. The event, organized by the prominent designers Shivan & Narresh, aimed to unveil a new skiwear collection but quickly became embroiled in controversy. Many in the Muslim-majority region were incensed by models seen in bikinis and a celebratory after-party featuring alcohol, especially during Ramadan, a sacred month of fasting for Muslims.

Critics, including political figures and religious leaders, denounced the show as disrespectful and even "obscene," claiming it mocked their faith. The backlash was intensified by concerns over cultural integrity, with many fearing an encroachment by outside influences—a sentiment that resonates deeply in a region shaped by decades of strife and insurgency against Indian governance.

In response to the uproar, the media outlets that initially promoted the event, including Elle India and Lifestyle Asia, removed their videos from social platforms. The designers later issued an apology, asserting their intention was merely to "celebrate creativity."

The fashion event has triggered discussions in the Jammu and Kashmir assembly, where opposition members criticized governmental approval for the show, stating it disregarded the local cultural sentiments. Chief Minister Omar Abdullah distanced his administration from the show, calling for an investigation into the permissions granted for the event.

Kashmir, often termed the "land of saints and Sufism," is characterized by traditions that prioritize modesty. In this context, the choice of venue and the nature of the event raised eyebrows, drawing parallels to other instances where external events clashed with local values.

This event is not isolated; conflicts over cultural representation in Kashmir have resurfaced periodically. Past incidents, such as protests against performances by international artists, underline the locals' apprehension regarding events orchestrated by entities perceived to undermine their cultural fabric.

The increased flow of tourists to Kashmir, linked to changes in its political status, has similarly intensified scrutiny over social conduct within the region. Recent incidents involving disrespectful behavior by visitors have compounded these tensions further, as locals feel a growing disconnect between traditional values and the actions of outsiders.

As the conversation around the fashion show evolves, experts call for a nuanced understanding of the interplay between creativity, cultural identity, and local sensitivities—highlighting the intricate balance needed in a region steeped in both beauty and turmoil.

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