In an innovative approach to thwart phone scammers, O2 has introduced Daisy Harris, an A.I. granny designed to engage fraudsters in prolonged, pointless conversations, distracting them from targeting potential victims.
### A.I. Granny Disrupts Scammers with Endless Chitchat
### A.I. Granny Disrupts Scammers with Endless Chitchat
A British Phone Company's Creative Solution to Combat Scams
Daisy Harris, an artificial intelligence representation of a humorous English grandmother, has been deployed by the British telecommunications provider O2 to combat the rising tide of phone scams. With her penchant for friendly banter about everyday topics—from her cat named Fluffy to her preferred tea biscuits—Daisy employs her charm to keep scammers occupied during their calls. The concept is simple yet effective: by engaging scammers in lengthy chit-chats, she prevents them from pursuing other potential victims.
Morten Legarth, one of the minds behind Daisy's development at the London advertising agency VCCP, acknowledged the overwhelming increase in phone scams globally, which reached tens of millions of calls daily in the previous year. The financial impact is staggering, with over $1 trillion lost to such fraudulent activities as scammers trick unsuspecting individuals into divulging sensitive personal information.
Unlike human scambaiters who dedicate time and energy to disrupt scam calls, Daisy operates round-the-clock, free from tiredness or distractions, presenting an innovative front in the battle against fraud. As the phenomenon of scam calls continues to proliferate, initiatives like Daisy Harris represent a creative intersection of technology and consumer protection in the digital age.
Morten Legarth, one of the minds behind Daisy's development at the London advertising agency VCCP, acknowledged the overwhelming increase in phone scams globally, which reached tens of millions of calls daily in the previous year. The financial impact is staggering, with over $1 trillion lost to such fraudulent activities as scammers trick unsuspecting individuals into divulging sensitive personal information.
Unlike human scambaiters who dedicate time and energy to disrupt scam calls, Daisy operates round-the-clock, free from tiredness or distractions, presenting an innovative front in the battle against fraud. As the phenomenon of scam calls continues to proliferate, initiatives like Daisy Harris represent a creative intersection of technology and consumer protection in the digital age.
