William Ruto: A President Defined by His Nicknames

The diverse aliases symbolize both affection and criticism, shedding light on Ruto's journey from a humble background to the presidential office.

Kenya’s President William Ruto has gained an array of nicknames that depict his public persona—a mix of admiration, mockery, and criticism. From “Deputy Jesus” to “El Chapo,” these titles reflect how his image has evolved, especially after being elected in 2022. In a recent rally, Ruto acknowledged the multitude of names, humorously asking Kenyans if they planned on creating more, highlighting how the public perceives him through these labels.

Before his presidency, Ruto’s nicknames positively portrayed him as a relatable figure, especially “Hustler,” illustrating his grassroots appeal as someone who rose from humble beginnings. “Chicken Seller,” which refers to his childhood selling poultry, resonated with many voters, reinforcing his image as someone who understands ordinary Kenyans’ struggles, according to political analyst Prof. Herman Manyora.

However, the narrative has shifted, and many of Ruto's recent nicknames have taken a more critical tone. “Zakayo,” paralleling the Biblical tax collector, has emerged in response to unpopular tax reforms implemented during his tenure, leading to widespread accusations of betrayal among his supporters. These sentiments sparked protests last year, where chants of "Ruto must go" became commonplace.

Critique also emerged regarding Ruto’s frequent international travels, giving rise to titles such as “Vasco da Ganya,” a play on the explorer’s name, insinuating dishonesty. Although some advisors downplay the significance of these nicknames, they illustrate the dissatisfaction felt by many citizens regarding the president’s performance and economic policies.

Young Kenyans have actively participated in this form of political commentary, which serves as an outlet for expressing distress over their socio-economic realities. Students like Lachon Kiplimo point to the president’s sometimes unrealistic promises, leading to mocking names like “El Chapo,” stemming from a promise to produce large quantities of chapatis for schoolchildren—this connection further intertwining him with an infamous drug lord.

As Kenyans embrace social media for humor and commentary, Ruto’s presidency is marked by a unique and prolific naming trend that illustrates the escalating frustration among the populace. This ongoing dialogue, reflective of societal issues, conveys a message that resonates deeply with the youth, capturing both their hardships and their hopes for change.