The Dual Reality of Xinjiang: A Tourist's Paradise Amidst Ongoing Controversy

Sun Nov 02 2025 16:44:47 GMT+0200 (Eastern European Standard Time)

As tourism in China's Xinjiang region surges to unprecedented levels, visitors encounter a landscape of stunning beauty, while underlying tensions and human rights issues remain largely hidden from view.

Xinjiang has welcomed 300 million visitors in 2024, transforming its image from one of danger to a tourist hotspot. However, behind the picturesque scenery lies a complex reality involving heavy surveillance and allegations of human rights abuses. Tourists report overwhelming crowds at attractions, yet the stories of local Uyghur culture and the ongoing repression remain underrepresented in travel narratives. As investment continues to pour into the region, can tourists strike a balance between enjoying its beauty and acknowledging the controversies?

300 million tourists just visited China's stunning Xinjiang region. There's a side they didn't see

When Anna was planning her first visit to Xinjiang in 2015, her friends were perplexed. They couldn't understand why I'd visit a place that back then was considered one of China's most dangerous areas. One of her friends pulled out of the trip and started ghosting her on WeChat. She said her parents forbade her from going anywhere near Xinjiang and did not want to engage further, Anna shares.

Fast forward to 2024, Anna returned and observed significant changes. Xinjiang was as beautiful as I remember it, but there are far too many tourists now, especially at the major attractions. Xinjiang welcomed approximately 300 million visitors in 2024, more than double the number from 2018.

The region has transformed into a tourist haven, with Beijing investing billions in infrastructure and promoting local experiences. It boasts rugged mountains, canyons, grasslands, and pristine lakes, enticing travelers with its stunning landscapes.

While many tourists marvel at the scenery, numerous social and human rights issues loom above the region, with allegations of oppression against the Uyghur people. Reports suggest that over a million Uyghurs have been detained in re-education camps. Despite the Chinese government's efforts to reposition the narrative around Xinjiang, skepticism remains regarding the authenticity of the experiences curated for visitors.

A Singaporean visitor, Sun Shengyao, commented on the beauty of Xinjiang, likening it to a blend of New Zealand and Switzerland, but acknowledged that heavy policing and surveillance were ever-present. Others, like Thenmoli Silvadorie, were disappointed in the limited engagement with actual Uyghur culture, which appeared obscured by the tourist-friendly façade.

Despite the vibrant depiction on social media, Uyghur activists warn that visitors may only experience a sanitized version of reality, highlighting the importance of recognizing the serious human rights abuses occurring beneath the surface.

The success of tourism is part of a larger strategy by the Communist Party to reshape Xinjiang's image from a troubled province to a desirable travel destination. However, tourists are urged to critically analyze their experiences and the stories they bring back home, ideally balanced with awareness of the realities facing the local people.