Kris Jenner Becomes a Good Luck Charm on Chinese Social Media

Mon Mar 30 2026 15:03:49 GMT+0000 (Coordinated Universal Time)

A new trend on platforms such as Weibo and Douyin sees Chinese social media users adopting Kris Jenner's image as a symbol of luck and fortune.

In an unexpected cultural crossover, Kris Jenner has emerged as a popular figure on Chinese social media, where users share her images in a quest for luck and prosperity. This trend, marked by humor and creativity, has resulted in hundreds of thousands of posts in just a few days, highlighting Jenner's status as a symbol of success. TikTok creator Marcelo Wang noted that this trend reflects a respect for hard work, aligning with Jenner’s image as a successful businesswoman. The phenomenon illustrates the blending of global pop culture with local customs.

Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.

Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.

Jenner, mother of Kim, Khloé, Kourtney, and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.

As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.

TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend in a post on Friday.

He told viewers the trend had grown because Kris Jenner is one of the hardest working businesswomen in the US, and Chinese people really respect hard work. Cosplaying Kris Jenner is like a Gen Z funny way to manifest success, he added.

Jenner herself took to the comments of a video posted by Wang on Sunday, writing you're ALL doing amazing, sweetie!!!! - referring to her well-known, much-memed quote from an episode of Keeping Up With the Kardashians.

Regional reporting of the trend has included screenshots from social media sites including RedNote - known as Xiaohongshu and used by millions of people in China - showing edited images of Jenner in a range of workwear, from lawyer Kris to teacher Kris.

Last year it was estimated RedNote had a user base of around 300m, including an exodus of people from TikTok, which was under threat of a ban in the US at the time.

The phenomenon has also spread to Douyin, China's version of TikTok, both in videos using Jenner's image and as explanations of the trend, garnering substantial views.