President Donald Trump has told a campaign-style rally that consumer prices are falling tremendously as he sought to allay voter anxiety about the US cost of living.
In a speech at a casino in the battleground state of Pennsylvania, the president told supporters he had no higher priority than making America affordable again.
But while gas and egg prices have fallen, other food is more expensive and Americans remain unhappy about the cost of housing, childcare, and healthcare.
Democrats have capitalised on Trump's vulnerability on the economy in recent off-cycle votes, leaving many Republicans uneasy about next year's midterm elections.
Tuesday's event in a swing district of Pennsylvania was the first of what the White House says will be a series of campaign-like rallies aimed at bringing its economic message to voters.
At one point in his remarks, the Republican president again portrayed concerns about affordability as a Democratic hoax.
In recent weeks, his administration has removed tariffs from dozens of food products and touted its rollback of fuel efficiency standards and Trump-branded retirement accounts for children as cost-of-living fixes.
Economic data paints a mixed picture. US consumer confidence fell in November to its lowest level since the spring, yet the stock market continues to hover near record highs. Forecasters expect the economy to grow by 1.9% this year, slower than last year's 2.8% but still better than expected.
Meanwhile, many Americans share their economic struggles; Alaina Hunt, a laid-off designer, describes grocery bills that have spiked by $25 a week. Others express frustration as some prices remain high despite the administration's claims.
As the administration blames external factors, such as Biden and Fed interest rates, many Trump supporters still stand by him, hoping for better economic outcomes amid rising costs.
