Now or never, Peter Magyar has been telling Hungarians in a breathless campaign across the country in the lead-up to the 12 April elections, which polls suggest he could win. This 45-year-old former Fidesz insider represents the most significant threat to Viktor Orban's rule in Hungary since the latter's first of four consecutive victories in 2010. Magyar's slogan harks back to a revolutionary poet's rallying cry from the 19th Century, urging citizens to rise for their homeland. After more than 100 campaign stops, his message has evolved to simply Now, with the words or never crossed out for added urgency.

Magyar's extensive campaign efforts have seen him visit all 106 constituencies in Hungary, delivering multiple speeches daily. His grassroots support has grown significantly over two years of unrelenting outreach, even in areas historically dominated by Fidesz.

In a visible demonstration of his commitment to reunite the nation, last year he walked 300km from Budapest to the Romanian border, aiming to appeal to natural Fidesz voters. Magyar's platform includes promises to tackle corruption, stimulate economic growth, engage the disadvantaged Roma community, and unlock billions in EU funding that is currently stalled.

While Orban derides him as a puppet of the EU and Ukraine, Magyar possesses deep knowledge of his rival. His political involvement extends back to his marriage to Judit Varga, a rising star in Fidesz, who has since left the party amid scandal.

The turning point in Magyar's journey was a candid interview on a pro-opposition YouTube channel, where he publicly criticized his own party. This bold move, watched by a million viewers, demonstrated a clear break from Fidesz and a newfound political ambition amidst Hungary's political turbulence.

As the April elections approach, Magyar’s rising confidence and established base signal a potential shift in the Hungarian political landscape. His self-assured stance reflects the sentiment that change is necessary, not just for his career, but for the future of Hungary as a whole.\